Innovate banking in the name neurodivergence
Responsive Web Design, Government, & Public Sector
UX Research, UI Design, Prototyping, Design System
Figma, Miro, After Effects, Protopie
2 months
Alexandra Molta, Mariko Dreifuss, Suebin Kang
Show people that regardless of their wireless carrier, when they need accessories now, they need Verizon
2 months
UI Design, Copywriting, Strategy, Motion Graphics
Alexandra Molta, Janay Winston, Ninoska Lugo, Alice Que, Gabriela Sorto
Figma, After Effects
Shortlisted for the Young Ones 2023 Brief
Show people that regardless of their wireless carrier, when they need accessories now, they need Verizon. To address the issue of Verizon's brand not being top-of-mind for accessory purchases, we have introduced a bold and daring campaign called "Cheat with V". This campaign uses a provocative and playful tone of voice to encourage customers to consider Verizon for their cellular and home tech accessory needs, even if they usually go to big-box retailers like Best Buy or Target.
Despite being a prominent provider of cellular and home tech accessories, Verizon is not typically top-of-mind for consumers when it comes to purchasing accessories. Instead, they often turn to big-box retailers such as Best Buy or Target.
The "Cheat with V" campaign aims to promote Verizon as a top provider for tech accessories, while also encouraging customers to indulge in a bit of cheating once in a while.
The Ruler - 80%
The Hero - 20%
Confident, Sensual, Bold
Primary and Secondary logo
Changes to reflect accessory in use
"Feeling Passionate" is used for Headings and for all body cody, "Neue Haas Grotesk Display Pro" Regular is used. These two fonts complement each other, like the contrast between a formal and a suggestive style
Let's introduce you to our 3 culprits who gave in to the temptation and cheated with V
Catch V out in the streets through our Out of Home campaign. This campaigns features a set of billboards and posters showcasing V’s wide selection of products.
V will also be interrupting your Instagram stories with 5 second IG Story videos to let you know that we have what you are missing out on and what you deserve.
Yes V is real. Chat with V through an AI chat bot designed to help you find what you need because it’s what you deserve. Just tell her what you are looking for and V will redirect you to the accessories that best fit your needs on our product page.
Welcome V into your daily drives to your local Verizon stores with the Ultimate Cheater Playlist, curated for you by yours truly. Find this playlist on the Spotify App and Desktop Player.shorturl.at/nAE79
Limited edition Vibe With V by Spotify CD’s and Vinyls will be gifted to out to our cheaters with their purchase of a home or tech accessories at participating stores near them.
